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design inspirations
Paul Rand (1914-1996)
Paul Rand is an inspiration to me for many reasons. He almost single handedly redefined corporate identity in America, designing corporate logos for companies such as ABC, and IBM. He was also an esteemed educator, trying to impart the crucial aspects of design to his students: The designer's problems are twofold: to anticipate the spectator's reactions and to meet his own aesthetic needs. See some of Paul Rand's work here.